How to Make Proper Use of Business Card Holder

The origin of business cards

The business cards you carry in your pocket today evolved from visiting cards that go back as far as the 17th century. During the 18th and 19th centuries, a visiting card would be given to a servant at the door and carried to the lady or master of the house on a silver platter. Thus avoiding Chinese whispers “this king bloke at the door would that be Mr King the Baker or his Royal Highness George IV” and providing the ability to be out to people trying to save you money on your gas and electricity supply. If no one was at home the card would be left to say who had called, thus avoiding the need for teenagers to take and forget a message.

Why do you need them?

Business Card Holder

Whilst no longer carried around on silver platters, even in today's electronic world, business cards are still an essential tool for any serious businessman or trades person. We still expect to be able to ask for a business card and phrases like “I've just changed jobs and haven’t got the new ones printed yet” don't leave one with a warm feeling about the organisational ability of a potential new supplier. If you don't intend to have business cards, think of your response now to a potential customer requesting one, would you be delighted to hear this response from a potential supplier? If so, stop reading now and find a more useful way to spend your time.

Glad to see your still with us, now before rushing off to your nearest printer for an urgent run of business cards give a little thought to how they will be used and what is the best design for you and your company rather than what's the most convenient design for the printer.

How will you use them?

Many organisations use business cards as an advertising medium. Plumbers frequently ask their favourite builders merchant to keep a supply of their cards on the counter in a suitable business card dispenser. On the third visit for parts, even the most diehard DIY'er considers screaming for help. If you’re likely to use your cards in this way, keep in mind they may end up in a multi pocket business card stand with only the top part of the card visible, keep this in mind when designing the layout.

Taxi firms place a plastic business card holder full of cards in pubs or restaurants to encourage people to get a ride home instead of walking. When out and about in the evening, you’re more likely to have a wallet or purse with you than a desktop card holder, so the smart taxi firm would have cards about the same size as a credit card. Slightly smaller than the standard but, much more likely to be carried around and be easily to hand when needed in the future.

If you’re an oven cleaner, consider cards made as fridge magnets. Magnetic cards also attach to metal filing cabinets and are an excellent way of separating your cards from the herd.

Consider printing a map of your location on the back of the card. Many people use SatNav’s to get to places, but in these days of virtual companies it's reassuring to see you exist outside of cyberspace.

Inserting a card into a single business card holder makes for an ideal place card setting at a business meeting or training course, eliminating the embarrassment of not being able to remember someone name after talking to them all morning.

Passing a card to the receptionist improves your chances of being announced as “Mr Smith from A
CME Inc” rather than “some salesman here to see you”. Also useful if your name is difficult to pronounce or spell.

If you’re attending a networking meeting have a thick pile in the breast pocket of your suit or the outside pocket of your handbag and practices taking one out until you’re the fastest draw in the west. Be sure not to put received business cards in the same pocket, as this will slow down the draw and make you look disorganized.

Keep a small quantity of cards on you at all times as you never know when a marketing opportunity may present itself. Keep these in a pocket business card holder to avoid them becoming dog eared!

Size and style

Portrait business card holders exist, but the majorities are in landscape format. One school of thought has it that this makes your cards stand out and by making people turn your cards to read the details are more likely to stay in medium term memory. The other school of thought is it's better to stay with the standard and it's easier to fit long items like email address onto a landscape card.

Landscape business card holders are typically made for cards 93mm wide, with a portrait business stand made for cards 56mm wide.

Business card files can be a mm or two smaller. It's better to err on the smaller side as card that don't fit in a file are likely to end up in the bin sooner or later.

Even people who store cards in a pile, like a pack of playing cards are apt to trash ones that poke out of the sides.

Don't use italics or small fonts on your business cards, not everyone has 20/20 vision and quickly dispose of what is difficult to read. Try not to use more than 2 different font sizes and remember it's the empty spaces on a page that make it readable.

If you’re a salesman for multi million pound yachts, you might want to consider gold plated cards; if you’re a surfing instructor laminated cards are useful for the rest of us standard quality board is fine.

What to put on your business card?

If you’re an actor this will probably be your name but for everyone else, it's what you do, your unique selling point. If you’re a taxi driver or a plumber then its “Taxi or “Plumber” or better still “super fast taxi” or “reliable plumber”. If it's your brand that's important use your company name, logo or web site stand-store.co.uk 

An image will stay in the mind longer than text, if you’re a dog grooming service a cartoon of a dirty dog will help your card stand out and even remind people the dog needs a perm when searching for “that cardboard box supplier we used last year”.

The bottom of the card and particularly the bottom right is usually reserved for contact information, physical address, telephone number, fax, mobile and email address, web site as required.

Now you have everything on your card, remind yourself that a business card is a form of advertising and all advertising should be kept as simple as possible.

Interesting Way to Make a Business Card Holder

Given the current business scenario, it is of utmost importance that you have a business card holder to keep your business cards safe and protected. Whether you are a professional, or a self promoter, having a business card holder for storing your business cards really helps. Business card holders come in many shapes and designs, and you can choose whatever suits you the best, per your business requirements. If you spend a few minutes from your time, and let your creative juices flow, you can as well make your own business card holder which is uniquely yours, designed by none other than you. Making business card holders is no rocket science, and flaunting business card holders which you have made is a big thing.

Fabric Business Card Holder

To begin with, choose a fabric, which is designed the way that you would like it to be - either trendy, or plain. Also, try to find some scrap material which might have been left over from other projects. Alternately, you could even get yourself a fat quarter, in case you are planning to go to your local fabric outlet.. You can also find some fabric stores which would be selling out the different size pieces which they already have cut or are remainders from the bolt that  have rolled up. You can get these as well. After you have got the fabric, you can then create your own pattern, with the help of a piece of paper, a pencil, an eraser, and a ruler.

Cut out a rectangular shape, after having measured it as 4 inches wide and 9 inches long. CUt out this rectangular shape. Then, fold the rectangle made of paper into three equal portions. At one of the three ends, take a can, and curve both the edges. Then, trim the curved edges which you have made out on the paper. Next, pin up the pattern that you would like for your card holder, and then cut it out accordingly. To do this, you would require one piece of fusible interfacing, and two pieces of fabric. Ensure that you have placed the shiny side of the interfacing down on the fabric, and then fuse the interfacing to the wrong side of the fabric. Stitch around the fabric along its right sides.

While stitching it this way, make sure you have left around one to two inches of opening at the bottom of the fabric. After this stitching is over, turn the right side out, and stitch all the closed opening. After this, press the fabric with a hot iron, and fold the fabric into three parts. Then, pin up the bottom section of the fabric, so that it holds the fabric, and you are able to stitch down both the sides. Then, use a sew on the snap, and place one side of it in the center of the bottom portion of your card holder, and then stitch it all along the right place. After having done this, stitch the other half of the snap to the inner side of the top flap, so that it is in a position to connect with the lower portion of the snap. Your card holder is now ready to be used.

You must also try to learn how to create a fabric business card holder with minimum of fuss.